AIMpromote stands alone in the lead management industry as the only true closed-loop sales tracking system. Your sales loop might look something like this:

• Step 1: Purchase advertising and track the cost.
• Step 2: Visitors arrive at your website, and a cost is associated to each one from the advertising campaign that drove the visitor to your site.
• Step 3: Receive the sales lead from a feedback form submission or an inbound sales call. Now we can associate the cost per lead to each advertising campaign, and keep accurate conversion rates for visitors driven by the campaign.
• Step 4: Follow-up with the lead using the built-in CRM (Customer Relationship Management) and SFA (Sales Force Automation) tools that are built into the AIMpromote system to win the sale. You can then track all the way back to the beginnning and learn quickly see exactly how much was spent to make that sale. You now have the necessary information to make sound business decisions based on your direct-response advertising campaigns.
• Step 5: Close the loop by purchasing more advertising, but this time you bring with you the knowledge of exactly which campaigns are profitable. You know not just whether your advertising is working, but exactly how well each of your campaigns are working when compared with other campaigns. No other lead management system provides you with the ability to compare all your advertising campaigns and their true return against one another.