You can enter your products/services into AIMpromote so you can associate it with a lead to determine the value of that opportunity. You can select the products or services from a drop down list that the lead is interested in and the value of those products and services is then associated with the lead. So, based on the product and service associations, a dollar amount opportunity value is given to the lead. This allows you to clearly see in the lead list how much each lead is potentially worth. Therefore more attention can be given to the leads that are worth more.