Leads are valuable, not only to sell your products or services, but also to sell to your clients so that they can make the sale. Lead aggregation has become a new industry in it's own right, and an extremely profitable business for those who efficiently manage their business. AIMpromote allows you to set up and manage all your client accounts. You will have the ability to deliver leads to all of your clients by:

• Email
• HTTP POST
• Direct delivery into their own CRM
• Download via CSV, TSV, and Excel

Your system will allow you two paradigms for the delivery of leads to your clients:

• Direct Delivery
• Cherry Picking

Direct delivery of leads to your clients automatically sends the leads to your clients, and charges their account. This will automatically send out the appropriate emails, run any automations that are configured, post the lead via HTTP Post, and create a new lead within their branded CRM. Of course it is up to you which of these will happen when you sell a lead, and you can choose any combination the client wishes. Since the client is charged for this lead they will need a mechanism to request refunds, and your AIMpromote system provides this.

The refund request system allows you to configure custom lead rejection reasons, like "Bad Contact Information". This gives you a way to run reports and quantify why leads are being returned, and which vendors are selling these leads to you.

If a client requests a refund, it will appear in your "Moderate Refunds" page. You simply look at the lead, look at the rejection reason, and then approve or disapprove of the refund. If you give the client a refund, their account balance will be automatically, and the lead will be removed from their system. If you deny the refund, you have an opportunity to specify why the refund was rejected, and the client will be presented with this information.

If some of your leads are made available via "Cherry Picking" for your clients, they will be presented with a preview of the lead before manually purchasing the lead. This preview is configured to show only those fields that you wish to show, and no more. This typically includes all the pertinent information associated with the lead except for the crucial contact information. These leads are typically far more expensive, but enjoy a much higher lead-to-close ratio.

While this method of lead selling is usually preferrable to the clients, most lead aggregators choose the direct delivery method because it allows for the monetization of every lead. An astute pricing model for a cherry picking scenario would take into consideration the lower rate of purchase, and be adjusted accordingly.

This allows you to provide your own, fully branded, lead management software application to every one of your clients at no extra charge (only normal user fees apply). This means that while your competition is struggling to put together their own "in-house" lead management solution that can't meet the real needs of their client's, you'll be offering a truly complete CRM. This will not only improve customer retention, but presents an entirely new way to effortlessly upsell your existing client-base.

You have the option to charge your customers for their CRM software usage independantly from the fees they are already paying for their leads. You don't even need to sell them leads to resell the CRM, you may just want to be an AIMpromote VAR (Value Added Reseller). Selling a rebranded version of AIMpromote is a perfect solution for:

• Marketing Consultants
• Lead Aggregators
• CRM Consultants
• Business Consultants
• Online Publishers

We encourage you to contact our sales team to explore your options in marketing and becoming a provider in the CRM vertical. We offer special pricing not available to end-users so that you can make a tidy profit while growing your business.