Net profit is determined by subtracting the cost of goods sold (the cost to the seller) from the revenue (the price paid by the purchaser). For each product that is being sold, both the cost to the seller, and the selling price to the purchaser must be entered into the AIMpromote system. There is an easy and intuitive interface to quickly enter all your products and services into the system.

This gives an accurate profit margin that the system can use to determine the ROI accurately. If the system does not have this information available, it will look at the account-wide global setting for average margin and calculate the gross profit with that information.