Techically speaking, a pageview is registered in your AIMpromote account each time an actual document is served and tracked by the AIMpromote system including HTML pages, script pages (.php, .asp, .cgi, etc.), and plain-text documents. Image, sound and video files are not considered pages. You can think of pageviews as the total number of pages viewed on your website. This number is used in calculating the conversion percentage and the overall efficiency of your website. Web analytics are unique to the AIMpromote lead management system.