| AIMpromote Lead Management Software Glossary: Return on Investment |
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In the AIMpromote system, we calculate ROI (Return on Investment) by taking the actual net profit generated by an advertising campaign and dividing it by the advertising expense incurred with that campaign. This is a more accurate measurement of an advertising campaign's efficiency than ROAS, but requires more user input when setting up products and services in the AIMpromote system.
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