Lead management glossary.

A glossary of lead management and website promotion terms and acronyms.

Lead management glossary.
AIMpromote Lead Management Software Glossary: Total Cost of Ownership

Total cost of ownership (TCO) is of primary concern to many organizations when selecting a lead management package. The benefits of decreasing expenses are obvious, easily translating to the bottom line. TCO can be defined as the sum of all costs generated as a direct result of ownership of the software. This reflects the one-time purchases and investments made as well as recurring fees and expenses incurred. It is important to note that TCO is more than just the cost of implementation, but is also all recurring costs going forward in perpetuity.

The total cost of ownership of AIMpromote is significantly lower than other lead management solutions for several reasons. No matter your industry or location, AIMpromote gives your organization the advantage to move ahead of the competition.

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AIMpromote Lowers the Cost of Ownership by Avoiding Hidden Costs

Take one look at the enterprise-level features available in the AIMpromote lead management system and you will know why we are the fastest growing lead management and website analytics software provider on the market. You will notice that whichever plan you choose, you will receive all the features. Our clients have expressed their gratitude for having every feature available, and pricing based on overall usage .

The total cost of implementation of AIMpromote into an exisiting business process is far lower than competing products, and we strive to provide the very best in customer support and business consultation. Our objective is to make your business grow as fast as possible, so register for a demo now and see why so many have chosen AIMpromote as their lead management solution.

Total Cost of Ownership Comparison Competitive Software AIMpromote
Software Licensing/Subscription 9% 72%
Total Hidden Costs 91% 18%

Typical breakdown of common hidden costs in a lead management implementation.

Customization and Implementation 38% 10%
Training 18% 18%
Hardware 16%  
IT Personnel 13%  
Maintenance 6%  
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