A visitor to your website is considered "unique' when it is determined by the AIMpromote visitor tracking system (included in the AIMpromote lead management system) that the visitor is actually just one person who may view several pages of your website. The AIMpromote system tracks a unique visitor by placing a 3rd party cookie on the visitors computer, or if it is unable to do this it checks the visitors IP address to see if the visitor has been to the site before. An Id is given to each visitor, and it is this Visitor ID that is used to identify a visitor uniquely. This Id is then associated with the appropriate data to be tracked throughout the entire sales process.

This process of visitor tracking is unique in the lead management industry, and available only with the AIMpromote lead management software.